Accolade launches trade website

04 January, 2012

Accolade Wines has launched a website to help independent convenience stores grow their sales today (January 4). is a free site with advice and information ranging from how wine is made to Nielsen statistics on UK wine sales and Accolade’s Wine Nation consumer insights.

It also has a tool which allows retailers to put in their postcode and find out what types of wine consumers live closest to them.

Most of the site is open to anyone, but retailers can sign up to order free POS for Accolade’s brands and enter a prize draw for £1,000 of stock.

European marketing director Clare Griffiths said: “With close to 40,000 licensed convenience stores and just over 20,000 unaffiliated independents, building a working relationship with all of our retailers has previously been a challenge. Our website now allows us to potentially reach all of these retailers in a clear, efficient and educational way, which will in turn create a stronger relationship between our brands and their customers.

“It is the first website of its kind in the wine market. We recognise the independent sector is critical to the success of the wine category, and we want to help them to drive their wine sales through education, clear understanding of what the consumer wants and how we can make their fixture look better at the point of purchase.”

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I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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