Château Brown launches QR code

03 January, 2012

Pessac-Léognan grand cru estate Château Brown has introduced a Quick Response code for its forthcoming vintages.

From this autumn, bottles of the 2010 vintage of Brown red and the 2011 vintage of Brown white will carry the QR code, which will appear on advertising materials immediately.

Consumers can scan the code with their smartphones in shops, and it will take them to a mini-site giving them information about the wines. The move is the first step in Château Brown’s digital strategy.

Jean-Christophe Mau, who runs the estate, said: “It’s a new way of talking about our wines. We have to be trendsetters with this type of new communication technology. It gives us more scope for talking about the care that goes into our winemaking process than back labels do. 

“This QR code, which you can scan with your smartphone when you are at a retail outlet, a restaurant or at home, gives you access to a mobile mini-site, available in French or English.”




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter