Price-marked pack for Eristoff

03 January, 2012

Eristoff has launched a 70cl bottle price-marked at £11.49.

The brand said research by HIM has found that 71% of consumers are now more likely to buy a product in a price-marked pack. 

Category controller Mark Holdsworth said: “Offering Eristoff in a price-marked pack is a great way to drive distribution, interest and exposure of the brand in the convenience channel. 

“Our vodka is targeted at 18 to 24-year-olds, offering an alternative to the others on the shelf and with the new price point on our Original 70cl bottle we’re sure that it will drive sales for the brand. Eristoff’s association with music and snow sports, and continued success in the on-trade proves that consumers have an appetite for the brand, and Eristoff Original PMP will stand out to those looking for a cool vodka brand with the premium qualities they demand.

“To see a price set by a brand is a growing trend across many food and drink categories and is becoming a great consumer pull for retailers.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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