Price-marked pack for Eristoff

03 January, 2012

Eristoff has launched a 70cl bottle price-marked at £11.49.

The brand said research by HIM has found that 71% of consumers are now more likely to buy a product in a price-marked pack. 

Category controller Mark Holdsworth said: “Offering Eristoff in a price-marked pack is a great way to drive distribution, interest and exposure of the brand in the convenience channel. 

“Our vodka is targeted at 18 to 24-year-olds, offering an alternative to the others on the shelf and with the new price point on our Original 70cl bottle we’re sure that it will drive sales for the brand. Eristoff’s association with music and snow sports, and continued success in the on-trade proves that consumers have an appetite for the brand, and Eristoff Original PMP will stand out to those looking for a cool vodka brand with the premium qualities they demand.

“To see a price set by a brand is a growing trend across many food and drink categories and is becoming a great consumer pull for retailers.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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