Innis & Gunn makes marketing appointment

20 December, 2011

Scottish brewer Innis & Gunn has appointed Lucy Cross to help drive brand growth and market share.

The news follows the company’s recent announcement that it was embarking on its largest recruitment drive since the business was formed in 2003, more than doubling in size from 12 to 25 staff.

Crossjoins from Bacardi Martini, where she gained over five years’ brand management experience across a portfolio of brands within the group. 

Dougal Sharp, managing director at Innis & Gunn, said: “We’re a young business with big growth ambitions and Lucy ticked all the right boxes in what we were looking for in a marketing manager.”

Innis & Gunn has three core products in its range: Original, Blonde and Rum Cask, as well as a number of limited edition beers. It is available in seven countries: the UK, US, Canada, Sweden, Ireland, Finland and Norway.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter