Tetley's raises a glass to ITV4 deal

18 December, 2011

Tetley’s will appear on TV for 47 hours a week as part of a deal with ITV4.

The ale brand has refreshed the sequence it uses on the commercial channel, which uses the strapline Tetley’s Sponsors Real Men’s TV.

The move follows the brand’s recent redesign and is part of a £5 million campaign.

David Scott, customer marketing director at Carlsberg UK, said: "Tetley's is currently enjoying one of the largest marketing campaigns in the ale sector and the impact on sales speak for themselves. 

“In these challenging times, it is more important now than ever to stock a beer that consumers want to see and will purchase."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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