Banrock Station teams up with WeightWatchers

08 December, 2011

Banrock Station Light has teamed up with WeightWatchers as part of a £1 million marketing investment from Accolade Wines.

The brand will be advertising in the WeighWatchers magazine, as well as on its website and weekly email newsletter. The message will focus on its “60 calories per 125ml glass, 100% taste” proposition.

Print advertising will appear in national consumer press, including Hello, Glamour, OK and Good Housekeeping magazine.

The six-month campaign begins in January and is predicted to reach 5 million women.

Brand manager Neil Marolia said: “We are confident that with a quality product and an on-target marketing strategy, Banrock Station Light can take the lead in the market, as the number one lighter drinking option with a taste consumers enjoy.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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