Banrock Station teams up with WeightWatchers

08 December, 2011

Banrock Station Light has teamed up with WeightWatchers as part of a £1 million marketing investment from Accolade Wines.

The brand will be advertising in the WeighWatchers magazine, as well as on its website and weekly email newsletter. The message will focus on its “60 calories per 125ml glass, 100% taste” proposition.

Print advertising will appear in national consumer press, including Hello, Glamour, OK and Good Housekeeping magazine.

The six-month campaign begins in January and is predicted to reach 5 million women.

Brand manager Neil Marolia said: “We are confident that with a quality product and an on-target marketing strategy, Banrock Station Light can take the lead in the market, as the number one lighter drinking option with a taste consumers enjoy.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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