Kiss cover features in Smirnoff ads

07 December, 2011

A version of the Kiss song Crazy Crazy Nights features in a £1 million pre-Christmas ad campaign for Smirnoff.

Two versions of an ad will screen on TV and in cinemas for the rest of this month. 

The campaign is a celebration of moments from the Diageo vodka brand’s Nightlife Exchange Project events programme which ran in 50 countries in November.

Neil Skinner, marketing manager for Smirnoff in the UK, said: ”Crazy Crazy Nights is a classic song and the ad showcases brilliant original nightlife of which Smirnoff is at the heart.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter