Kiss cover features in Smirnoff ads

07 December, 2011

A version of the Kiss song Crazy Crazy Nights features in a £1 million pre-Christmas ad campaign for Smirnoff.

Two versions of an ad will screen on TV and in cinemas for the rest of this month. 

The campaign is a celebration of moments from the Diageo vodka brand’s Nightlife Exchange Project events programme which ran in 50 countries in November.

Neil Skinner, marketing manager for Smirnoff in the UK, said: ”Crazy Crazy Nights is a classic song and the ad showcases brilliant original nightlife of which Smirnoff is at the heart.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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