Kiss cover features in Smirnoff ads

07 December, 2011

A version of the Kiss song Crazy Crazy Nights features in a £1 million pre-Christmas ad campaign for Smirnoff.

Two versions of an ad will screen on TV and in cinemas for the rest of this month. 

The campaign is a celebration of moments from the Diageo vodka brand’s Nightlife Exchange Project events programme which ran in 50 countries in November.

Neil Skinner, marketing manager for Smirnoff in the UK, said: ”Crazy Crazy Nights is a classic song and the ad showcases brilliant original nightlife of which Smirnoff is at the heart.”




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter