Virgin Wines launches mobile version

07 December, 2011

Virgin Wines has launched a mobile phone version of its website.

The online wine retailer said it would offer a stripped down version of virginwines.co.uk with the option of buying pre-selected or mix-your-own cases and a stremlined ”my account” facility.

Future plans include the addition of auctions and a function for customers to rate wines.

Managing director Jay Wright said: “During the last year we have seen a significant increase in the amount of visits to our website from mobile devices.

“We have launched the mobile version in response to this, bringing our brand closer to our customers and those people who like to intereact with us via a mobile device.”




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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