Eisberg backs Love Your Liver month

02 December, 2011

Eisberg alcohol-free wine has joined up with the British Liver Trust to support its Love Your Liver month in January.

The initiative will aim to educate the public about good liver health and encourage them to take two to three days off alcohol per week. 

Samples of Eisberg will be given out at pop-up liver health clinics on board a double decker bus, which will visit Glasgow, Liverpool, Birmingham, London and Exeter.

Fran Draper, Eisberg brand manager at Halewood International, said:  “We are really pleased to be working with the British Liver Trust to raise awareness of liver health, and offer practical and achievable ways to improve the health of your liver.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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