Ads and on-pack for Chivas

22 November, 2011

Pernod Ricard UK is backing its Chivas Regal Scotch whisky brand with outdoor advertising at high-footfall London sites, including Canary Wharf and locations in the City.

The pre-Christmas campaign includes a special creative treatment at Bank tube station.

There will also be an on-pack promotion on 12 Year Old with the chance for consumers to win a training session with ex-England rugby union star Mike Catt.

There are also 50 limited-edition signed rugby shirts to be won.

Marketing controller Vicky Wood said: “We believe our targeted advertising, supported by this promotion, is an exciting proposition for our target audience.”





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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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