Aldi lists 40 Year Old single malt

22 November, 2011

Aldi claims it is the first UK supermarket to sell a 40-year-old single malt Scotch whisky in its stores.

The discounter is releasing 3,000 bottles of Glenbridge 40 Year Old with a retail price of £49.99 from December 8.

The supermarket claimed that “whisky of this quality and age would usually sell for around £30”.

The whisky comes in a decanter in a gift box.





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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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