Online retailer launches DIY whisky blending service

21 November, 2011

Master of Malt has launched a service that allows whisky lovers to blend their own whisky. 

Consumers can use a set of sliders on one of the online retailer's web pages to adjust the quantities of 10 different whiskies to make their own blend.

The price of a full bottle, or a six-bottle case, of the finished blend varies according to the quantities of each constituent whisky used, with prices adjusted in real-time as visitors to the site adjust the sliders.

To help create the blend, Master of Malt is also selling a home blending kit containing samples of each of the 10 different blending whiskies - which include malt and grain base whiskies, single malts for the core of the blend, and some very old and rare spirits.

The kit – priced £49.95 – also contains measuring equipment, a conical flask and a tasting glass for creating the blend, before ordering a full bottle, which can be personalised with the creator's name.

 




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter