Shoppers to help Oddbins pick Xmas case

17 November, 2011

Oddbins is enlisting the help of consumers to select a mixed case of wines for Christmas.

The chain offers its Oddbins Christmas Case every year, but this year shoppers in its stores can help choose which wines will go in the case.

For the four weekends from November 19 to December 11, Oddbins shops will have six wines open on taste.á

Shoppers can pick their three favourites, and the most popular will be picked for the case.

Each branch will be offering one case in a prize draw for shoppers who vote for the wines.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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