Butcombe launches ale with Adam Henson

17 November, 2011

Butcombe Brewery has teamed up with TV presenter Adam Henson to create a golden ale called Adam Henson’s Rare Breed.

The ale is brewed with Maris Otter barley, Herefordshire hops and Mendip spring water.

It has launched in the 50 biggest Tesco stores in the south west as well as in Booker depots across England and Wales, and will also be available on draught in Butcombe’s pub estate and the local free trade in the new year.

Managing director Guy Newell said: “Having Adam’s name on the beer will appeal to the millions of people who watch him regularly on the television and his endorsement is likely to introduce many new consumers not only to Rare Breed but also the rest of the Butcombe range.”

Tesco’s local marketing manager for the south Chris Minter said: “We are delighted to be able to offer another Butcombe product in the form of Adam Henson’s Rare Breed ale, it’s great to be working with such an enthusiastic team and with Adam’s pedigree we have very high hopes for the success of this launch.”

Butcombe has more than doubled its volume of bottled beer sales over the past twelve months. 




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter