Teacher's launches Christmas gift pack

10 November, 2011

Maxxium UK has launched a gift carton for Teacherís blended Scotch whisky Ė the brandís first since 1988.

The carton is for 70cl bottles of Teacherís and is part of a strategic investment in the brand.

Maxxium managing director Peter Sandstrom said: †ďTeacherís is one of the only blends to be in a gift carton this Christmas, which will provide an enhanced on-shelf presence, and appeal to consumers looking for a premium and authentic blend this festive season. It is well known for having an exceptionally high malt proportion, guaranteed to be at least 45%, which really delivers a unique and balanced blended whisky with tastes of full rich malts and maturity.Ē

Teacherís 70cl will also be available in a £12.49 price-marked pack in cash and carries over the Christmas sales season.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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