Martini launches 20cl sparklers

08 November, 2011

Martini has launched its sparkling wine range in 20cl bottles.

Martini Prosecco, Rosé and Asti will all be available in the smaller format in convenience channels, the on-trade and in wholesale in 12x20cl cases. 

Caroline Herbert, marketing manager for Martini sparkling wines, said: “We’re really excited by the extension into 20cl formats. They are the right size for those who want to trial Martini sparkling wines as well as for retailers who want to capitalise on our wines during the festive season. 

“Looks do matter at this time of year and the miniature bottles are among the best-looking bottles in the wine world, so this is a fantastic opportunity to build loyalty to the brand and encourage repeat purchase in-store.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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