WSTA boss heads to Heineken

02 November, 2011

Wine and Spirit Trade Association (WSTA) chief executive Jeremy Beadles is to leave his post to join Heineken UK.

Beadles is to leave the organisation in the New Year, after six years, to take up the position of corporate relations director for Heineken UK.

He said: "I have been extremely fortunate to have the support of two very fine chairmen, Christopher Carson and Tim How, and an excellent board. I would like to thank all of the members who have supported us as we have grown and developed the organisation."

Tim How said: "The last six years have seen a radical change in the way the WSTA works on behalf of our industry and I would like to thank Jeremy for his tremendous contribution to this. The Association's standing with Government and the media has never been higher. We have an excellent team working hard for our membership, which has grown in that time from 200 to 344 businesses.

"This year alone we have successfully merged with the Gin & Vodka Association, established an anti-fraud unit, launched a fully funded subsidiary to roll out Community Alcohol Partnerships and led the development of the Responsibility Deal.”




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