New look for Cobra beer

10 October, 2011

Cobra beer is being given a brand redesign later this month.

The new look is aimed at emphasising the beer’s premium positioning and that it can be enjoyed on any occasion, not just with Indian food, the market on which the brand was orginally built.

The brand’s founder, Lord Karan Bilimoria, said: “It is an exciting time for Cobra as we start our journey to lead the Molson Coors world beer category and ultimately become a top 10 brand in the UK.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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