Cono Sur cooks up recipe book promotion

10 October, 2011

Cono Sur Chilean wine is offering a free recipe book by chef Paul Merrett in an on-pack promotion on its Bicycle range.

The promotion will offer consumers the chance to claim a copy of Merrett’s Allotment Chef, worth £12.99, when they purchase two or more bottles of Cono Sur’s Pinot Noir, Viognier, Organic Pinot Noir and Organic Sauvignon Blanc varietals.

The promotion is running in Tesco, Morrisons, Waitrose, Sainsbury’s and the Co-op.

The initiative is part of Cono Sur’s ongoing Green Cooks marketing campaign, which has seen the brand target consumers with an interest in sourcing food sustainably.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter