Cono Sur cooks up recipe book promotion

10 October, 2011

Cono Sur Chilean wine is offering a free recipe book by chef Paul Merrett in an on-pack promotion on its Bicycle range.

The promotion will offer consumers the chance to claim a copy of Merrett’s Allotment Chef, worth £12.99, when they purchase two or more bottles of Cono Sur’s Pinot Noir, Viognier, Organic Pinot Noir and Organic Sauvignon Blanc varietals.

The promotion is running in Tesco, Morrisons, Waitrose, Sainsbury’s and the Co-op.

The initiative is part of Cono Sur’s ongoing Green Cooks marketing campaign, which has seen the brand target consumers with an interest in sourcing food sustainably.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter