Cono Sur cooks up recipe book promotion

10 October, 2011

Cono Sur Chilean wine is offering a free recipe book by chef Paul Merrett in an on-pack promotion on its Bicycle range.

The promotion will offer consumers the chance to claim a copy of Merrett’s Allotment Chef, worth £12.99, when they purchase two or more bottles of Cono Sur’s Pinot Noir, Viognier, Organic Pinot Noir and Organic Sauvignon Blanc varietals.

The promotion is running in Tesco, Morrisons, Waitrose, Sainsbury’s and the Co-op.

The initiative is part of Cono Sur’s ongoing Green Cooks marketing campaign, which has seen the brand target consumers with an interest in sourcing food sustainably.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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