Limited edition pack for Grand Marnier

10 October, 2011

Diageo is to supply a limited edition Grand Marnier bottle to luxury retailers and selected wholesalers until December.

The new design features a white lacquer background with a red ribbon splash across the front of the bottle.

It follows two previous limited editions and will be listed in Selfridges, Harvey Nichols and Harrods.

The bottle will be supported in-store by display units and POS.

Brand ambassador Julien Lafond said: “Experience shows that limited edition bottles generate further sales in the run-up to Christmas.

“We want to maximise the growing consumer appetite for orange liqueurs and encourage trial and purchase as gifts.”





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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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