Limited edition pack for Grand Marnier

10 October, 2011

Diageo is to supply a limited edition Grand Marnier bottle to luxury retailers and selected wholesalers until December.

The new design features a white lacquer background with a red ribbon splash across the front of the bottle.

It follows two previous limited editions and will be listed in Selfridges, Harvey Nichols and Harrods.

The bottle will be supported in-store by display units and POS.

Brand ambassador Julien Lafond said: “Experience shows that limited edition bottles generate further sales in the run-up to Christmas.

“We want to maximise the growing consumer appetite for orange liqueurs and encourage trial and purchase as gifts.”





Bookmark this


Site Search

COMMENT

Agreeing to disagree

Disagreeing about wine is a fact of wine-trade life, like drugs in sport or corruption in politics. Because taste is entirely subjective, debates about our personal preferences are as inevitable as they are interminable. Indeed, these long-winded, wine-fuelled arguments are precisely what make our jobs so much fun.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter