Gift pack for Havana Club

06 October, 2011

Havana Club has launched a limited edition gift tin for its 3 Year Old rum ahead of the festive season.

Pernod Ricard UK will also be running a print and online ad campaign to raise awareness of the brand.

The tin tells the story of La Bodeguita del Medio bar in Havana, the birthplace of the mojito, and will be in multiple grocers and impulse shops from the end of this month. It also tells consumers how to make a mojito, and the online campaign will show videos of bartenders in La Bodeguita del Medio mixing the cocktails.

Head of marketing Patrick Venning said: “The limited edition presentation tin and advertising campaign educates consumers about the genuine Cuban mojito, highlighting the benefits of using genuine premium ingredients, such as Havana Club, when making an authentic Cuban mojito cocktail at home, or when ordering it in a bar. 

“This limited edition pack further reinforces the brand’s genuine Cuban heritage and serves as a compelling gift in the run-up to the festive season – a key selling period for retailers.”  




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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