Price-marked packs for Southern Comfort

05 October, 2011

Bacardi Brown-Forman Brands has brought back price-marked packs of Southern Comfort for the festive season.

Price-marked 35cl (£8.99) and 70cl (£14.99) bottles will be available exclusively to independents and convenience stores through cash and carries.

Southern Comfort first introduced price-marked packs in spring to boost summer sales. Research by HIM has found that 71% of consumers are more likely to buy a product that has its price clearly displayed.

Senior brand manager Susie Modhawadia said: “The price-marked packs performed really well when trialled earlier this year, so we are delighted to be able to offer them to independent and convenience store retailers for the second time. "With value for money being a large concern for consumers, highly visible PMPs reassure them they are getting value for money from their convenience store on a premium spirit brand."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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