Malibu launches snow globe bottle

04 October, 2011

Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.

The bottle has a window where you can see the flakes floating in the clear rum.

It is already available in Selfridges and is being rolled out across the off-trade, rrp £15.

Brand owner Pernod Ricard is also developing a range of seasonal recipes for the limited edition, which will be printed in a neck collar.

Head of marketing Patrick Venning said: “This new Malibu Winter Limited Edition is striking on-shelf and brings the coconut flavour to life in an exciting new way. The on-pack recipe communication also helps demonstrate Malibu’s versatility through a selection of easy-to-make cocktails for consumers to create at home with friends.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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