Pregnant women targeted in Eisberg campaign

29 September, 2011

Alcohol-free wine Eisberg has launched a campaign aimed at pregnant women.

The campaign aims to “help demystify the contradicting information and advice given to women in the early stages of pregnancy and offer a healthy alternative to drinking alcohol”.

The Eisberg website now includes a downloadable baby shower kit, a blog by a pregnant woman, advice for new mothers and the chance to win an Eisberg luxury baby shower basket.

The campaign also includes sampling and social media activity at The Baby Show Earls Court, and sponsorship of a new pregnancy guide produced in association with the Royal College of Obstetricians & Gynaecologists.

Eisberg brand manager Fran Draper said: “Pregnant women are very aware of what they eat and drink, and many miss the enjoyment of their favourite glass of wine. 

“With Eisberg alcohol free wine they can still enjoy their trusted grape varietals but without the alcohol.  By offering a mix of serious advice, peer group recommendations and fun activities aimed at baby showers, Eisberg hopes to build up loyalty amongst this key target group.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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