Rioja links with Spanish film festival

26 September, 2011

Campo Viejo is sponsoring the seventh London Spanish Film Festival.

The event, which takes place from September 23 to October 6 at Ciné Lumière in south west London, attracts over 3,000 consumers every year to experience some of the most recent Spanish films. 

Samples of the Pernod Ricard Rioja will be offered to consumers and made available at private parties taking place during the festival. 

Campo Viejo advertising will also run before each screening to reinforce the new brand platform Live Uncorked.

Simon Thomas, deputy managing director for wine at Pernod Ricard UK, said: “This is a very exciting sponsorship opportunity for Campo Viejo as the London Spanish Film Festival reinforces the Spanish passion that is reflected through our Campo Viejo range.”




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter