Exclusive wine range for Spar

26 September, 2011

Spar is launching a new exclusive label wine called Falcon Valley.

The wine, which will go on sale next month, comes in red, white and rosé styles, sourced from producers in Spain.

The normal selling price is £3.99 but a three-for-£10 offer will run until the end of November.

Spar wine trading controller Xenia Irwin MW said: “We believe that Falcon Valley will fill a niche for our customers who are looking for something new and exciting without breaking the bank.

“We are extremely pleased with this exclusive new range of wines that we developed specifically with the aim of combining excellent value for money and good quality.

“To be able to create an innovative brand that can retail below £4 and show real quality is increasingly difficult, but with our supply partners we are very proud to have developed Falcon Valley.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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