Litherland fills new Britvic role

19 September, 2011

Former Diageo GB boss Simon Litherland has been appointed managing director of Britvic Soft Drinks, the GB arm of Britvic plc.

Litherland left Diageo recently after a shake-up of its European market structure.

He takes up the newly-created post at Britvic on October 4.

Britvic chief executive Paul Moody said: “The creation of the post of a GB managing director is a step forward for Britvic, giving the GB business a tighter focus and allowing the group executive committee to concentrate on our strategy of growing internationally, both through acquisitions and extending existing franchise agreements.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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