Litherland fills new Britvic role

19 September, 2011

Former Diageo GB boss Simon Litherland has been appointed managing director of Britvic Soft Drinks, the GB arm of Britvic plc.

Litherland left Diageo recently after a shake-up of its European market structure.

He takes up the newly-created post at Britvic on October 4.

Britvic chief executive Paul Moody said: “The creation of the post of a GB managing director is a step forward for Britvic, giving the GB business a tighter focus and allowing the group executive committee to concentrate on our strategy of growing internationally, both through acquisitions and extending existing franchise agreements.”




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter