Carling TV campaign hits screens today

16 September, 2011

A new TV campaign for Carling starts today as part of a £7.3 million investment in the brand by Molson Coors.

The ad follows a man’s “British journey to find the ultimate refreshment in a pint of Carling” and has been directed by Walter Stern who has made pop videos for Massive Attack, The Verve and Prodigy.

Marketing director Chris McDonough said: “The ad brilliantly encapsulates where we want to take Carling. 

“While Carling remains Britain’s best selling beer, we know we can’t afford to stand still in a changing and challenging market.

“This ad, and the entire strategic repositioning of Carling, aims to bring the brand back to being a confident and proud category leader.”

The campaign moves to cinema from October.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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