Carling TV campaign hits screens today

16 September, 2011

A new TV campaign for Carling starts today as part of a £7.3 million investment in the brand by Molson Coors.

The ad follows a man’s “British journey to find the ultimate refreshment in a pint of Carling” and has been directed by Walter Stern who has made pop videos for Massive Attack, The Verve and Prodigy.

Marketing director Chris McDonough said: “The ad brilliantly encapsulates where we want to take Carling. 

“While Carling remains Britain’s best selling beer, we know we can’t afford to stand still in a changing and challenging market.

“This ad, and the entire strategic repositioning of Carling, aims to bring the brand back to being a confident and proud category leader.”

The campaign moves to cinema from October.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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