Relaunch for Botany Creek

15 September, 2011

Halewood International is relaunching its Botany Creek British light wine brand.

The move includes the introduction of a new bottle shape and a more premium-looking label for the line-up of red, white and rosé products.

The British light wine category is enjoying rapid growth as consumers look for lower price points and abv content.

The relaunch is being backed by in-store sampling and POS.

Director of innovation Richard Clark said: “We have an opportunity to become leaders with the relaunch of Botany Creek in a category that is growing rapidly as take-home retailers are adding lower-alcohol and British light wines to their portfolios.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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