Brits confused about wine, says retailer

05 September, 2011

Almost half of the UK public believes that water is added to grapes to make wine, according to research commissioned by Spar.

Almost two thirds do not realise that Chablis is made of Chardonnay grapes and 54% think that the fruit used to describe wine on labels – such as gooseberries or blackcurrants – is actually inside the bottle.

The research, carried out among 2,000 people, found that 71% wish they knew more about wine.

Spar’s wine trading controller, Xenia Irwin MW, said: “We want our customers to continue to enjoy wine and not to get hung up on the industry terminology that gives these wine myths credence. Not everyone is a wine buff, but as long as you’re enjoying yourself just be adventurous and try new things, because that’s half the fun of wine.

“Learn to trust your wine retailer and try something different to your usual, branded wine. There are some fantastic wines available and at Spar we have put a lot of time and energy into creating our own-brand range – so you can trust that you are getting a good quality wine at great value.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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