V-Kat in student TV ad push

05 September, 2011

Intercontinental Brands is to advertise its V-Kat schnapps brand on the university TV network SubTV.

The campaign is being timed to coincide with the start of the new term for students, and will run for 12 weeks from September 19.

It will focus on the brand’s versatility as a mixable spirit and as a brand to be enjoyed with friends.

ICB managing director John Mills said: “We have found SubTV to be the perfect medium for boosting awareness of V-Kat schnapps within this trendsetting consumer group.

“There is an increasing awareness of alcohol levels among young adult consumers, many of whom want to be clear about their level of consumption.

“At 22% abv, V-Kat has a lower abv than full-strength spirits.”




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter