Interactive poster ads for Foster's Gold

02 September, 2011

Foster’s Gold lager is claiming an advertising first with a digital poster campaign that will allow users to upload content directly to Facebook.

The interactive posters are appearing this month on bus shelters across the UK.

They will take photos of a viewer’s face and allow them to choose from a selection of online smart-casual clothes to create a bigger picture.

The Foster’s advertising campaign’s Brad and Dan will then be superimposed and the completed image uploaded to Foster’s own Facebook page.

Nic Casby, brand manager at Heineken UK, said: “This really is brilliant technology that will bring our advertising proposition to life and I’m sure consumers will have great fun using it.” 

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