Interactive poster ads for Foster's Gold

02 September, 2011

Fosterís Gold lager is claiming an advertising first with a digital poster campaign that will allow users to upload content directly to Facebook.

The interactive posters are appearing this month on bus shelters across the UK.

They will take photos of a viewerís face and allow them to choose from a selection of online smart-casual clothes to create a bigger picture.

The Fosterís advertising campaignís Brad and Dan will then be superimposed and the completed image uploaded to Fosterís own Facebook page.

Nic Casby, brand manager at Heineken UK, said: ďThis really is brilliant technology that will bring our advertising proposition to life and Iím sure consumers will have great fun using it.Ē†




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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