Carling Chrome launched in off-trade

30 August, 2011

Carling Chrome has made its off-trade debut, answering what Molson Coors says is a demand for a light-tasting premium lager.

The 4.8% abv beer is available as a packaged product in a clear 33cl bottle, sold in the off-trade in units of four and 12. The recommended retail sales price is £4.49 for the 4x33cl pack and £13.49 for the 12x33cl.

Brand director Mike Read said: “Our in-depth research into barriers to choosing beer on certain occasions has led to a product which is extremely refreshing and precision brewed, with a lower level of carbonation than most beers. We are looking forward to building on the overwhelmingly positive feedback we’ve had from the off-trade and consumers alike for Carling Chrome.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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