New look and new blend for Faustino V Rioja

19 August, 2011

Faustino V Reserva has been given a facelift to coincide with a new blend for the Rioja brand.

The 2005 vintage will be the first to feature a Tempranillo and Mazuelo blend. UK supplier Cellar Trends said the result is “an even smoother and more harmonious modern style of wine with fruit-driven flavours”.

The new label has a “premium, clearer, modern look”, it added, and the frosted bottle retains the old master portrait of the composer Christoph Gluck.

Lisa Duckenfield, group marketing manager for wines at Cellar Trends, said: “The redesign for Faustino V increases its status as a leading branded premium Rioja and extends its appeal to a new, younger demographic.

“In the trade, a few initiatives this autumn will support this launch and communicate the change in the blend.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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