Beer packaging lauded in OLN challenge

18 August, 2011


Four beers have been awarded medals for design and packaging in this year’s International Beer Challenge, organised by Off Licence News.

The winning line-up was chosen from 48 international beers by a panel of expert judges.

The titles of Supreme Champion and Best Design & Packaging, New Beer were given to Vale Dry, from McLaren Vale in Australia.

Best Design & Packaging, Repackaged Beer went to HSD, from St Austell Brewery in Cornwall.

Best Design & Packaging, Established Beer was awarded to Cusqueña Premium from UCP Backus & Johnston in Peru.

The trophy winners and overall win- ner of the IBC will be announced at an awards ceremony in London on September 12.




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I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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