Beer packaging lauded in OLN challenge

18 August, 2011


Four beers have been awarded medals for design and packaging in this year’s International Beer Challenge, organised by Off Licence News.

The winning line-up was chosen from 48 international beers by a panel of expert judges.

The titles of Supreme Champion and Best Design & Packaging, New Beer were given to Vale Dry, from McLaren Vale in Australia.

Best Design & Packaging, Repackaged Beer went to HSD, from St Austell Brewery in Cornwall.

Best Design & Packaging, Established Beer was awarded to Cusqueña Premium from UCP Backus & Johnston in Peru.

The trophy winners and overall win- ner of the IBC will be announced at an awards ceremony in London on September 12.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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