Absolut uses iPads to spread the vodka gospel

16 August, 2011

Absolut is using iPads in selected Tesco stores to demonstrate the versatility of its vodka range.

The devices will be installed in display units from this week and will be loaded with the Drinkspiration app, offering over 3,000 drink ideas with cocktail imagery and video demonstrations for consumers to browse. The application also allows users to create a shopping list, with the quantities required for their chosen drink to make planning for a party easier.

Pernod Ricard UK marketing manager Adam Boita said: “This user-friendly technology appeals to tech-savvy consumers, is the perfect platform to bring the theatre of mixology to life at the point-of-sale and showcases the versatility of the Absolut vodka range in-store”.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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