Bag-in-box move boosts sales at Sainsbury's

11 August, 2011

Sainsbury’s says it has seen a 5.5% rise in sales of bag-in-box wine since moving its entire range to a 2.25-litre format.

As a result, it has added six new lines from the Sainsbury’s House own-label range to its bag-in-box line-up.

House represents 45% of the bag-in-box range in Sainsbury’s stores.

Dror Nativ, buyer for formats, said: “By making bag-in-box packs smaller, the unit price drops accordingly, making it easier for customers to manage their budgets as we know that there is an increasing trend to make smaller shopping trips more frequently.

“It is also an opportunity for new consumers who previously hadn’t bought into the category because of price.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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