Bag-in-box move boosts sales at Sainsbury's

11 August, 2011

Sainsbury’s says it has seen a 5.5% rise in sales of bag-in-box wine since moving its entire range to a 2.25-litre format.

As a result, it has added six new lines from the Sainsbury’s House own-label range to its bag-in-box line-up.

House represents 45% of the bag-in-box range in Sainsbury’s stores.

Dror Nativ, buyer for formats, said: “By making bag-in-box packs smaller, the unit price drops accordingly, making it easier for customers to manage their budgets as we know that there is an increasing trend to make smaller shopping trips more frequently.

“It is also an opportunity for new consumers who previously hadn’t bought into the category because of price.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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