Football effect knocks AB Inbev volumes

11 August, 2011

AB Inbev saw its UK beer volumes drop 16% in the second quarter of 2011. The fall reflects a spike in sales in the comparable period last year caused by the football World Cup, of which the company’s Budweiser brand was a main sponsor.

Own-beer volumes were down 10.4% in the first half of the year against growth of 11.4% in the first six months of 2010.

The company saw overall revenue growth of 4.6% in the first-half with total beer volumes flat.

A-B Inbev acclaimed the launch of Stella Artois Cidre in the UK which it said was "helping to build core brand health for the Stella Artois mega brand".




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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