Grant's releases two can pre-mixes

08 August, 2011

Canned pre-mixes of Grant’s Scotch whisky with cola and with ginger are being introduced by First Drinks.

Both are being made available in 20cl cans with a 6.6% abv and an rrp of £2.

First Drinks marketing controller James Stocker said: “RTDs are the fastest growing category in the UK off-trade – with RTD cans in dynamic growth, up 48% – so we felt this was a really important area to exploit. 

“Until recently, it has been other categories which have dominated the RTD market but with Grant’s now entering this territory, we hope that blended whisky will really capitalise on this trend.”




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter