De Vere sells Greenalls gin

08 August, 2011

The De Vere hospitality group has sold its Greenalls gin business to a private equity-backed management team.

The deal is worth a reported £7.5 million and is headed by chief executive Christian Rose, financially-backed by Enzo Visone, former chief executive of Italy’s Campari group, and investment banker Warren Scott.

De Vere, which operates top-end hotels, said the sale was part of its strategy to dispose of non-core businesses.

  




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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