Campari buys Sagatiba cachaça

04 August, 2011

Italian spirits manufacturer Campari has brought the privately-owned cachaça brand Sagatiba for €18 million.

Sagatiba is one of the best-known brands of Brazil’s national spirit on the UK market, where both Sagatiba and Campari are sold through Cellar Trends.

Campari said global sales of cacahça – the base for the caipirinha cocktail – were 85 million cases in 2010, based on IWSR figures, but sales within Brazil account for 99% of the global total.

“The premium segment, which still represents a small portion of the total cachaça market, is gaining market share from low-end categories,” it said in a statement on the acquisition.

Campari has reported 12.2% organic growth in sales in the first-half of 2010.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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