Campari buys Sagatiba cachaça

04 August, 2011

Italian spirits manufacturer Campari has brought the privately-owned cachaça brand Sagatiba for €18 million.

Sagatiba is one of the best-known brands of Brazil’s national spirit on the UK market, where both Sagatiba and Campari are sold through Cellar Trends.

Campari said global sales of cacahça – the base for the caipirinha cocktail – were 85 million cases in 2010, based on IWSR figures, but sales within Brazil account for 99% of the global total.

“The premium segment, which still represents a small portion of the total cachaça market, is gaining market share from low-end categories,” it said in a statement on the acquisition.

Campari has reported 12.2% organic growth in sales in the first-half of 2010.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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