TV ad plan for Lambrini

04 August, 2011

Halewood International is to advertise Lambrini on national TV from August 28 to September 18.

The campaign will feature the Lambrini & Proud creative, used to advertise the brand in the run-up to last Christmas.

It will kick off with slots during Coronation Street and, Halewood claims, will reach an estimated 1.9 million people in its target market of C2DE 21-35 year-old women. 

Senior brand manager Sue Beck said: “Lambrini is enjoying a strong summer trading period and looks forward to the Christmas promotional period ahead. 

“Many brands often experience a lull in autumn so we want to support retailers and drive sales by putting Lambrini back on TV during this time.”

There will also be an on-pack offer to win a trip to New York.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter