Caipirinha pre-mix heads for UK

23 July, 2011

A pre-mixed caipirinha cocktail is making an assault on the UK market.

Bayão has a base of 53% fruit wine with a specially developed caipirinha flavour mix.  

The brand is already on sale in Germany, Holland, Spain and Austria and there are plans to launch here in the UK later this year.

The 5.4% abv product will be supplied in 27.5cl bottles and Vertical Drinks, the UK distributor of German brewer Veltins lager, is helping the search for a distributor 

The caipirinha is the national drink of Brazil.

Volker Kuhl, sales and marketing director for Bayão, said: “We believe there is excellent potential for this quality ready-to-drink product, which captures the mood of Brazil.”




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter