Crabbie's in six-week TV burst

13 July, 2011

Crabbie’s Alcoholic Ginger Beer is being backed by its longest ever run of TV advertising.

The six-week burst, which runs until August 22, features 20-second ads starring the George and Camilla characters.

As part of the summer schedule of activity from Halewood International, Crabbie’s will be attending 12 picnic in the park music events organised by Stonegate Picnics across the country providing an opportunity for sampling and sales as well as offering VIP picnic packages.

Marketing controller Al Cross said: “With a full summer of activity planned to support the broadcast, we are really urging customers to stock up for summer to avoid missing out on the continued fast paced growth and demand for Crabbie’s Alcoholic Ginger Beer.”




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter