Rugby tie-in for Brancott Estate

19 June, 2011

Pernod Ricard UK has unveiled a marketing campaign around Brancott Estate’s sponsorship of Rugby World Cup 2011.

Consumers can win trips to New Zealand and tickets to the Rugby World Cup 2011 Final as part of a through-the-line campaign for the Marlborough Sauvignon Blanc.

The brand is teaming up with the Daily Telegraph for part of the activity but is also rolling out an on-pack neck collar competition offering consumers an extra chance to win one of five sets of tickets to the final.

Consumers can pick up a promotional bottle of Brancott Estate at Asda, Tesco, Sainsbury’s, Morrisons and Costco.

Pernod Ricard UK deputy managing director Simon Thomas said: “Sponsorship of Rugby World Cup 2011 provides the brand with a fantastic platform from which to talk to a wider audience and communicate the pioneering credentials of Brancott Estate.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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