Rugby tie-in for Brancott Estate
Pernod Ricard UK has unveiled a marketing campaign around Brancott Estate’s sponsorship of Rugby World Cup 2011.
Consumers can win trips to New Zealand and tickets to the Rugby World Cup 2011 Final as part of a through-the-line campaign for the Marlborough Sauvignon Blanc.
The brand is teaming up with the Daily Telegraph for part of the activity but is also rolling out an on-pack neck collar competition offering consumers an extra chance to win one of five sets of tickets to the final.
Consumers can pick up a promotional bottle of Brancott Estate at Asda, Tesco, Sainsbury’s, Morrisons and Costco.
Pernod Ricard UK deputy managing director Simon Thomas said: “Sponsorship of Rugby World Cup 2011 provides the brand with a fantastic platform from which to talk to a wider audience and communicate the pioneering credentials of Brancott Estate.”