Thatchers adds an eight-pack

14 June, 2011

Thatchers has introduced bottled multipacks for its flagship Gold cider brand.

The eight-packs of 50cl bottles are being rolled out across the off-trade during summer.

The brand is currently bring backed by a marketing campaign including TV advertising across the west country and Midlands, and 48-sheet posters.

Managing director Martin Thatcher said: “With sales of Thatchers growing ahead of the market, this new multipack is giving us the opportunity to drive sales even further.

“It provides consumers with a more convenient way of stocking up for social occasions, and fulfils the growing desire to enjoy pub quality drinks when entertaining at home.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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