Strongbow campaign moves to scaffolding

13 June, 2011

Heineken UK is to put its Strongbow Hard Earned advertising message on hoardings on prominent scaffolding sites.

The campaign will run in London, Birmingham, Leeds, Manchester, Glasgow and Edinburgh.

The ads will feature a pint of Strongbow and the additional slogan Build Up a Thirst.

Brand manager Lucy Henderson said: “The sites will help to build on the success of our TV campaign, providing us with the reach to create maximum standout and raise awareness of the Strongbow Hard Earned and refreshment message over the summer months.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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