Glenmorangie ads are pencilled in for summer

06 June, 2011

Glenmorangie malt whisky is using pencil drawings in a new advertising campaign targeting Father’s Day sales.

The campaign will run in quality newspapers as well as GQ and Esquire magazines. Artist Vince Verma has produced two illustrations which aim to show the precision which goes into making the malt at the Tain distillery.

The ads use the tagline Unnecessarily Well Made and represent the first significant above-the-line campaign for Glenmorangie since 2008.

The first drawing is a snapshot of the cask house interior and the second is a glimpse inside the Glenmorangie still house.

UK marketing director Louise Pilkington said: “We chose to work with Vince Verma because we wanted to partner with someone who understood what it means to go beyond all precedent to create something unique. His creative interpretation of Glenmorangie’s artisan process will appeal to an audience that appreciates the delicate craftsmanship of our whisky.”




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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