Kronenbourg gets a touch of Madness

27 May, 2011

Madness are the latest heritage pop and rock act to be signed up to do a Kronenbourg 1664 ad.

The group will follow Motorhead who previously fperformed a slowed down version of their Ace of Spades for the brand’s Slow the Pace campaign.

The Madness contribution breaks on June 4 and involves a slow version of their 1980 single Baggy Trousers.

The ad will appear on TV and there will be a short documentary film on the recording of the song on You Tube.

The commercial’s first appearance will be a two-minute version during the England-Switzerland football match on ITV.

Bruce Reinders, brands director for premium lagers at Heineken UK, said: “Our collaboration with Madness has created a powerful production which captures the brand’s provenance as a premium quality French beer that deservees to be savoured.”




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter