Kronenbourg teams up with Absolute Radio

26 May, 2011

Kronenbourg 1664 has signed a deal with Absolute Radio which will see the brand sponsoring comedian Dave Gorman’s Sunday morning show from June 5.

Bruce Reinders, brands director for premium lagers at Heineken UK, said: “The Dave Gorman show enjoys an extremely strong following among Kronenbourg 1664’s core target market of 35 to 44-year -old men.

“The deal includes exclusive branded content within the weekly show and a brand presence on Dave Gorman’s Absolute Radio online pages which will be used to reflect the ‘sit and savour’ brand message and strengthen  Kronenbourg 1664’s association with Sunday leisure.”

The Heineken UK brand’s most recent advertising has carried the theme “slow the pace”.




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter